We were tasked with adapting the Lay's global 'No Lays No Game' TVC starring Thierry Henri for local audiences using South African soccer legend, Lucas Radebe. We surprised five groups of South Africans soccer fans by having Lucas Radebe rock up on their doorstep asking if he could watch the game with them. The only catch? If they didn't have Lay's, he'd have to move on, after all, no Lay's... no game.